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Haarlem

Repainting artworks

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One museum, two locations

History meets the future at the Frans Hals Museum. The ‘old’ painter Frans Hals has been open to innovation since the 19th century, and it was this belief that led to the ambitious plan to create one museum. A renovation plan in two phases. The goal? To get more out of the potential that the combined museums have to offer with their high-quality collections of old and contemporary art, the exceptional historic buildings and the expertise gathered on Frans Hals and his contemporaries.

Thanks to a distinctive exhibition programme, a revitalised brand and identity, a makeover of the two museum locations, and a fusion of programmes, the Frans Hals Museum will be a hub where the Golden Age meets the modern day. A place where classical and contemporary, past and future enter into a love affair with each other. It’ll be the new scintillating cultural heart of Haarlem, with irresistible international appeal. A museum that thinks like an artist, through time and across national borders.

Phase 2: Renewal of buildings

Makeover.
The renovation of the buildings is necessary in order to make them more public-friendly and welcoming for visitors, to do the artworks justice and to solve logistics’ problems.

The historical qualities of both buildings form the starting point of the design. The transition to one recognisable, accessible and attractive museum is being carried out in collaboration with New York-based firm SO-IL, which was established by Florian Idenburg and his wife Jing Liu.

The Frans Hals Museum was the first museum to which Idenburg, a native Haarlemmer, lost his heart. His internationally recognised and award-winning architecture and design firm focuses on art, culture, study and innovation. Recently, Idenburg was responsible for the award-winning design of the New Museum of Contemporary Art New York, and SO-IL realised the Manetti Shrem Museum of Art in Davis, US.

More public-friendly.
Thanks to modifications at both locations, the new Frans Hals Museum will become more attractive and accessible to a wider audience. It will be a place where you enjoy coming (and feel at home).

What it means for the groot Heiligland location

The Frans Hals Museum reinforces its intimate and homely character, literally opens up and is
more inviting. The museum is more accessible to passers-by and tourists, and not just to the targeted visitor. The emphasis is on redistributing the public spaces.

New entrance area.
The entrance area is more visible from the street and has an inviting atmosphere. Everyone is welcome!

Improvement of public spaces.
The store and café have more space, a contemporary character and are accessible free of charge.

Improved museum layout.
The haphazard route that is synonymous with museums situated in historical buildings is now a thing of the past. An improved layout means that visitors can follow a logical route through the museum. Everyone immediately sees several works of art upon entering and after the visit, they can buy something nice in the store or have a drink in the café.

More outdoors.

The courtyard garden is set up as a freely accessible city garden where anyone and everyone can relax amongst art and nature.

Free art viewing.
An informal place where old and contemporary art can be seen, and where relaxing and looking at art go hand-in-hand.

Improved art transportation.
Logistics’ problems are solved by creating space for the transportation of art, storage of materials and a new workshop.

What it means for the Grote Markt location

The Vleeshal (‘Meat Hall’) returns to its original function as a marketplace: a lively and central public hall, just as it was intended when it was constructed in 1603. A hotspot: a bustling, creative meeting place of international standing where visitors can look at art in a relaxed way.

Visible entrance.
The public space of the Vleeshal is accessible – free of charge – via three entrances and has all the facilities to be a meeting place. Everyone is welcome, be it for inspiration, an introduction to contemporary and old art, a drink in a mobile coffee corner with a view of the art on display, or to purchase an original gift from the museum shop.

The Vleeshal as a public city salon.
De Vleeshal is the city’s public art salon. A meeting place where you can drink coffee while surrounded by art.

Improved museum layout.
All monumental aspects are connected to each other via one stairwell, which means an end to haphazard routing.

Pleasant and modern exhibition spaces.
The space is fully air-conditioned, so that Frans Hals and the other old masters can also be displayed at the Grote Markt.

A roof terrace.

A roof terrace with a beautiful view over the historic city centre completes the visitor experience. With an art garden, this is a place to relax and let the new impressions sink in. Moreover, the roof terrace offers a panoramic view of the old town; a work of art in itself.

Improved art transportation and offices.
New storage and office spaces ensure that the location on the Grote Markt is also more accessible to employees.

The aim is to start the renovation of both buildings in the second half of 2019. In summer 2018 the plans for the new designs are on view in a small exhibition in Hof. Click here for more info.

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