PINK de Thierry (pseudonym of Helena Scheerder, Haarlem 1943 – Amsterdam 2023) rose to fame in the 1980s and 1990s with her iconic performance art in the Netherlands and abroad. Long before social media and reality shows turned ordinary living into a spectacle, PINK was testing the boundaries of the private and public domain. PINK was director, project manager and leading actor. She often used her family as the subject of her art. She lived with her husband and daughter as a Frans Hals Museum exhibit, as they had in a mock house on Grote Markt.

Key themes in her work (family, women in society, consumerism) are more relevant now than ever; which is why the Frans Hals Museum is hosting this first retrospective of Haarlem’s very own PINK.