PINK de Thierry – living in art, the Frans Halls Museum ode to Helena Scheerder, a.k.a. PINK de Thierry, runs from 7 July to 29 October 2023. PINK, who died on 25 February 2023 at the age of 79, features here in the first retrospective of her oeuvre.

PINK de Thierry rose to fame in the 1980s with a series of eye-catching performances. Long before Reality TV and social media, PINK tested the boundaries of private life and public persona and placed her family at the heart of her art.

Some of PINK’s most spectacular performances feature in this exhibition. Photos, videos and installation details give a sense of performances such as At Home, where the artist spent 30 days living with her husband and daughter as an idyllic family in a mock dreamhouse on Haarlem’s Grote Markt. Key themes in PINK’s work are the notion of an ideal family and consumer society. These subjects that inspired PINK in the 1980s are more relevant than ever today.

Discover PINK de Thierry’s world and take a fresh look at your own life. What image do you convey to the outside world? And what ideal version of yourself do you project?